Ngosuku olufudumele kakhulu ekushiseni okushisayo kwe-NSIC Exhibition Center eNew Delhi, ngakhosela emphemeni onomthunzi we-14th Indian Art Fair.Ukugcwala kwezinzwa, umbukiso wezobuciko ugqugquzela inkhulumomphendvulwano yamazwe ngamazwe mayelana nezobuciko namasiko e-India kanye ne-South Asia nge-ephemeralimisebenzi yezandla, imibukiso egxilile kanye nezinkulumo zamasiko.Lapho ngingena esitolo se-pop-up esivivinyayo sika-Rado embukisweni, cishe akunakwenzeka ukuziba ukuba khona okuphezulu komklami wase-Swiss-Argentina u-Alfredo Heberli - izivakashi, abashisekeli kanye nezibukeli ezinelukuluku lokufuna ukwazi bathutheleke esiteji.Njengoba ngisondela edokodweni futhi ngilinde ngesineke ithuba lami lengxoxo, uHeberly wavuma ngekhanda futhi wamamatheka ngamahlonyana njengoba ngingena ngenjabulo.
U-Alfredo Heberly, owazalelwa eBuenos Aires, e-Argentina ngo-1964 futhi wathuthela eSwitzerland ngo-1977, waziwa ngendlela yakhe entsha neyokudlala.umkhiqizoumklamo.Nakuba iphothifoliyo yakhe ebanzi ihlanganisa ifenisha, izibani, izindwangu kanye nomklamo osesitayeleni, imikhiqizo yakhe ibonakala ngokulula, ukusebenza nokunaka imininingwane.“Uma kufanele ngichaze ifilosofi yami, bengingazama ukusebenzisa izinto ezincane, amathuluzi ambalwa futhi ngizuze ngokugcwele kukho.Ngakho-ke akusho ukuthi 'okuncane kungaphezulu' kodwa kusetshenziswa inani elincane lezinto ukuze kuzuzwe ukunyakaza nokusebenza komkhiqizo okuphezulu,” kusho yena.U-Heberly uthola ugqozi ohambweni lwakhe nomhlaba omzungezile, kanye nezinkumbulo zakhe zasebuntwaneni ehlala e-Argentina.Amakhasimende akhe amaningi ngoCappellini, Vitra, Artemide, Iittala, Andreu World nabanye.
Kwabahlinzeki bamakholomu enhlebo namamagazini emfashini, uhlobo lwewashi lase-Swiss i-Rado luyisibonelo sempilo yasedolobheni elixubile.Ngo-1962, u-Rado wethula iwashi le-DiaStar lokuqala emhlabeni elingazweli e-Art Basel ngo-April, laqala ukuduma emhlabeni wokuklama.I-CEO ye-Rado u-Adrian Bosshard uhlangane no-Haeberli ukuze baxoxe ngezinguquko ezingase zibe khona emikhiqizweni eyisakhiwo sodumo yakwa-Rado.Eminyakeni engamashumi ayisithupha kamuva, u-Häberli uvakashela kabusha imodeli eyenziwe ngento eyintandokazi yomkhiqizo, i-Ceramos™, futhi igubha iminyaka yayo engama-60 ngezinguquko ezincane kodwa ezibalulekile.
I-STIR ihlangane nomqambi onethonya kwa-Art India 2023 ukuze baxoxe ngokuklanywa kabusha komanduleli bayo futhi baphendule umbuzo obaluleke kakhulu: yini eshintshile?
U-Nitiha Immanuel: Umsebenzi wakho ubonakala ukhuthazwe ngokujulile ubuntwana bakho e-Argentina.Yiziphi izici zesizinda sakho kanye nokukhuliswa kwakho okulolonge ifilosofi yakho yokuklama?
U-Alfredo Haeberli: Yebo, isiko lami libalulekile ekukhuleni kwami ​​njengomdali, kodwa kungakhathaliseki ukuthi ngiklama ini, ngifuna ukwengeza inani elithile.Angilandeli imfashini njengoba ngenza manje, futhi angilandeli “okuthrendayo”.Ngizama ukulindela ikusasa elingase ngizame ukulenza lenzeke.Angifuni ukwenza okuthile okubonakala sengathi kuyangiphazamisa noma okungasebenzi kahle.Uma sibheka emuva esikweni, kubalulekile ngaso sonke isikhathi ukuthatha igxathu elincane ukuya phambili - yingakho ngiwazi umlando futhi ngiyawuhlonipha, futhi endabeni yeRado DiaStar, ngenze kabusha iwashi elineminyaka engu-60 ukuze lingabi inkinga.lokhu umkhiqizo omusha ngokuphelele, owenziwe ngobuhle, walula futhi usebenzisa izinto ezihlala isikhathi eside - mhlawumbe amadayili amakhulu, ukuhumusha okusha kwesafire nengilazi - okwenza kube namuhla nakusasa., ETC.
U-Alfredo: Ngithole ucingo futhi ngathi yebo esikhathini esingaphansi kwesekhondi!Ngikhumbula elinye lalawo mawashi eqoqweni lami lomuntu siqu.Yiqiniso, ngabe sengiqala ukuklama amawashi ezinsukwini ezingu-10, kodwa kufanele ngisho ukuthi ngisebenze ngokushesha kakhulu ngoba bengilokhu ngiqoqa kusukela ngineminyaka engu-18, ngakho ngacabanga ngakho ngempela.Ngiqoqa amawashi ngesizathu, ngiyazi ukuthi yini engiyifunayo futhi ngiyazi ukuthi kungani kufanele ngengeze elinye iwashi kwelamiiqoqo.Ngakho-ke lokho kwangisiza kakhulu, kodwa lelo phupho lafezeka lapho ngiqala ukufundela ukwakhiwa kwemboni futhi ngizuza izinto eziningi engangifuna ukuzishintsha.Kodwa-ke, ngiyayihlonipha i-DNA ye-DiaStar yasekuqaleni.
U-Alfredo: Ngingakhetha inkampani engingathanda ukusebenza nayo.Manje sengiyaqonda ukuthi lokhu kungase kuzwakale kuwukuzidla, kodwa ngisebenzela abantu engibathandayo kuphela.Ngichitha isikhathi esiningi nabantu futhi kusukela ngaqala umsebenzi wami eminyakeni engu-30 edlule bengikhetha izinkampani engingakwazi ukusebenza ndawonye ngomoya wokubambisana.Kodwa-ke unawo amaphupho – kwesinye isikhathi ayafezeka kanti kwesinye isikhathi awafezeki.Angikwazi ukukunikeza impendulo “kuphela” yangempela kulo mbuzo.
I-Nitya: Yiziphi izimiso ozilandelayo uma kuziwa ekuklameni kunoma yisiphi isikali noma nganoma iyiphi injongo yokusebenza?
U-Alfredo: Izinto ezincane kakhulu engizidalayo amawashi noma ubucwebe, futhi ezinkulu kakhulu imiklamo yamahhotela.Futhi iphrojekthi enzima kakhulu engike ngasebenza kuyo ukuklama imoto.Ngeqa kakhulu phakathi kobukhulu - ngisho nakuzokwakha.Kodwa uma bekufanele ngichaze ifilosofi yami, bese ngizama ukusebenzisa izinto ezincane, amathuluzi ambalwa futhi ngisebenzise ngokugcwele.Kodwa esikhundleni sokuthi "okuncane kuningi", kungase kube umugqa, umugqa ongapheli ongakha imiklamo emisha, kungaba umzamo wami wokusebenzisa izinto ezincane.Ngakho, ubuncane bufinyelela ubuningi bokunyakaza nomsebenzi.
I-Nitya: Wawuyini ugqozi/umbono wakho nge-Rado DiaStar Original 60th Anniversary Edition?
U-Alfredo: Emsebenzini wami njengomklami, ngihlala ngizama ukuhlanganisa isiko nokuqanjwa kabusha, injabulo namandla, futhi lolu hlelo lokugubha usuku lweminyaka alufani.Ngokuyisisekelo, kwakugxilwe ekuthatheni izici ze-DiaStar yasekuqaleni futhi inikeze ukusonteka kwesimanje.Ngakho-ke, ukulungiswa okucashile kwejometri kuye kwenziwa ecaleni ukuze libukeke lihle kakhulu futhi lilula.Ukusikwa kwekristalu kucatshangelwe kabusha njenge-hexagon, eklanyelwe ukugqamisa iminyaka engu-60.Izandla nenkomba yedethi yenziwa njengesimanje futhi ingabonakali ngangokunokwenzeka.Ngamunyeumkhiqizo, ngizama ukwengeza inani, elitholakala ekusebenzeni kwansuku zonke komklamo.Ku-DiaStar, lokho kusho ukuthi kufanele ukwazi ukuyigqoka ngezikhathi ezahlukene, yingakho iza namabhande amabili engeziwe kanye nesikhwama sesikhumba sokuvikela ukuhamba.
U-Alfredo: Izakhiwo zikalwa ngamasentimitha, ukwakheka kwezimboni kukalwa ngamamilimitha, futhi ukwakheka kwewashi kucabangela yonke i-mu (mk) - yonke imakron -.Kufanele ukwazi ukukubona lokhu ngokucacile ekuqaleni, kodwa sisheshe sajwayela indlela yethu ukuze ibe kulesi sikali.
UNitija: Ubhubhane luwathinte kanjani amamodeli nokusebenzisana kwakho, futhi ingabe ikhona imibono eqinile ngenqubo yakho yokudala ngemuva kwalolu bhubhane?
U-Alfredo: Ngisho, bekuthakazelisa okwenzeka eminyakeni emibili edlule, futhi kuhle kimi ngoba ngizinike isikhathi sokubhala incwadi ngomsebenzi wami kule minyaka engu-30 edlule.Kodwa lena i-biography yami, ngakho-ke eMilan ngahlangana nabantu abamangalisayo, abaklami abamangalisayo nabadwebi bezakhiwo.Ngavakashela okokuqala eSalone del Mobile ngisengumfundi.Ngawuthanda lo mhlaba omuhle kangaka.Ngabhala ngalaba bantu ngoba, njengoba ngishilo, ekupheleni kosuku, ivele isebenzele abantu futhi ngisebenzela abantu.Lesi yisikhuthazi sami esikhulu futhi inani lamandla engingawatholela umuntu engimbona ngeso lengqondo.
U-Nitya: Ucabangani ngomnotho wanamuhla wokudala futhi yiziphi izinguquko ongathanda ukuzibona?
U-Alfredo: Yebo, manje eNdiya, ngibona umehluko omkhulu emhlabeni wezomnotho, kunokungafani okuningi emigwaqweni, futhi ngokuqinisekile ngingajabula ukwenza izinguquko eziningi kulokho.Ngenza lokhu njengomklami, ngakho imiklamo yami idinga ukufinyeleleka.Ngizama ukukwenzela wonke umuntu, izinto zansuku zonke abantu abangazikhokhela inkinga yami.Eminyakeni engu-20 edlule ngaklama ingilazi yenkampani yaseFinland futhi senza izibuko ezingu-25,000 ngosuku, ngakho ngabona futhi ngacabanga ngokwenza izinto nezinto abantu abangazibamba ngezandla zabo nsuku zonke, okuyinto enhle kakhulu.
U-Alfredo: Anginayo impahla ethile, kodwa uma bekufanele ngikhethe, mhlawumbe bekungaba ukhuni, ngoba ukhululekile ukuhlola, uma kubhekwa ukuthi uyisisetshenziswa esivuselelekayo - kusuka ezinkezeni, amathuluzi, izikebhe, senze indiza - kusukela ngokhuni, ngakho kwakumnandi.Ngithanda nengilazi nezintambo.Upenda lokho ongakuthola ngocingo, ngakho-ke kuyimpahla elula kakhulu, futhi lokho kulungile.Kulokhu (i-Rado), ngithanda i-Ceramos™ ngoba inzimaimpahla, iqine nakakhulu kunensimbi esiyenzayo.Kodwa yebo, yonke impahla inekhwalithi, kodwa uma ungibuza ngakho, ngingasho ukuthi izinkuni.
U-Alfredo: Njengamanje sinamaphrojekthi amasha amabili no-Rado engijabule ngawo, futhi vele nginamaphrojekthi amaningi esitudiyo ngesikhathi esisodwa.Ngokwesibonelo, ngisebenzela inkampani yaseJalimane imoto yobuciko, sisanda kuqeda usofa, futhi ngisebenzela ukwakhiwa kwekilabhu yegalofu entsha esengisebenze kuyo iminyaka eyisikhombisa.Konke kuzoqedwa emasontweni azayo.
U-Nitya waba Umphathi Wokuqukethwe we-STIRpad kanye Nombhali Oholayo we-STIRworld.Njengowesifazane ophambili weqembu lamantombazane, unolwazi olungaphezulu kweminyaka eyisithupha embonini yokuqukethwe kwedijithali.Amandla akhe alele ekukhangiseni kwedijithali, izinhlelo zokuphatha okuqukethwe, i-SEO, imithombo yezokuxhumana kanye nokuhlela amasu.
U-Nitya waba Umphathi Wokuqukethwe we-STIRpad kanye Nombhali Oholayo we-STIRworld.Njengowesifazane ophambili weqembu lamantombazane, unolwazi olungaphezulu kweminyaka eyisithupha embonini yokuqukethwe kwedijithali.Amandla akhe alele ekukhangiseni kwedijithali, izinhlelo zokuphatha okuqukethwe, i-SEO, imithombo yezokuxhumana kanye nokuhlela amasu.
I-Asian Paints ne-ColourNext bamemezele uhlelo lwama-20 lwe-Predictive Stories oluqukethe amatimu edizayini amane - Gothilicious, Edge of the Forest, Sleep Sense kanye ne-Shroom.
Embukisweni womkhiqizo weGurugram, uMqondisi we-Andreu Global Design uSergio Chismol kanye noMsunguli we-STIR kanye noMhleli oMkhulu u-Amit Gupta baxoxa ngokuhlanganyela kanye nendawo yokusebenza yesimanje.
I-teamLab ithatha i-scenography: ngemva komdlalo wokuqala wase-Geneva, i-opera yakamuva ka-Giacomo Puccini, i-Turandot, eqondiswa uDaniel Cramer, izokhonjiswa e-Tokyo.
Ngaphansi kobuholi buka-Sandeep Khosla kanye no-Amaresh Anand, i-Khosla Associates ikhule i-Green Park Hotel e-Bangalore, e-India, enetimu ethi 'Indian Modern' egcizelela ukwakheka kwendawo.
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